Buyer Routing Pipeline
Incoming Call
All buyers on the call router
Filter
Tokens, hours, caps, suppression
Prioritize
Tier, weight, revenue, or EPC
Connect
Best buyer receives the call
Convert
Duration threshold triggers revenue
Decide which buyer gets each call, when they can receive it, and how much volume they handle. When a call arrives, TrackDrive evaluates every buyer on the call router, filters by token matching, business hours, capacity caps, and suppression lists — then sorts using one of three algorithms.
Tier Routing
Manual priority ordering. Lower tier values receive calls first. Buyers within the same tier are distributed by weight.
Revenue Routing
Highest-bid-wins. Buyers offering the most per-call revenue are prioritized automatically.
EPC Routing
Earnings-per-call routing. Buyers with the highest historical EPC are prioritized for maximum return.
Control Every Buyer
- Caller filtering — token-based filters route only the calls whose attributes match, targeting by geography, vertical, lead quality, or any custom token.
- Capacity caps — cap attempts, connections, conversions, and revenue across daily, monthly, and total intervals, plus hourly and concurrency limits.
- Business hours & day-parting — set when each buyer accepts calls on a 7-day by 24-hour grid, with pacing options per time slot.
- Conversion tracking — mark calls converted by duration, Ping/Post, or API Postback, with per-conversion CPL or CPA payouts. If a Press-1-to-accept is configured, the buyer pressing 1 starts the duration timer.
- Whisper messages — play a brief message to the buyer before connecting, announcing campaign or caller details.
- Buyer groups — dial buyers simultaneously or sequentially under shared caps; learn more.
