Ping/Post

Real-time bidding (RTB) for inbound leads and calls. Publishers PING to find available buyers and collect live bids, then POST to get a tracking number and connect the call.

How Ping/Post Works
Publisher
Sends lead data
PING
Check available buyers, get bids
Buyer Matching
Hours, caps, geo, filters, duplicates
POST
Get tracking number for the call
Connected
Caller routes to selected buyer

Every call sells for what the market will actually pay. More buyers competing means higher fill rates and more revenue per call — with DNC and suppression checks built into every ping.

  • Route by price, priority, or performance — rank buyers by bid, by tier and weight, or by earnings-per-call (EPC).
  • Static and live bidders in one auction — rank always-on buyers at a fixed price alongside webhook buyers that return a live bid on every ping.
  • Buyer waterfall routing — cascade a call through tiers of buyers in bid and priority order until it connects.
  • Pre-call screening — each caller is checked against DNC, suppression, and litigator lists before any buyer is returned.

Real-Time Ping/Post Analytics

Every ping is measured — follow the funnel from ping to conversion, by buyer and traffic source, as leads flow in.

One dashboard for the whole auction. Live KPIs, the ping-to-post funnel, and per-buyer economics in a single view.

Real-Time Ping/Post dashboard: KPIs and the ping-to-post funnel

Know your economics by source. Pings, accept rate, conversions, revenue, payout, and margin for every publisher and offer.

Per-traffic-source performance: accept rate, conversions, revenue, payout, and margin

Watch it happen live. A real-time log of every ping — the buyers it matched, the winning bid, and the accept/reject outcome.

Real-Time ping log: each ping with its offer, source, matched buyers, winning bid, and status

Usage & Cost Tracking

Know what you're spending. TrackDrive tracks every inbound webhook request with daily usage and cost, broken down by offer and traffic source.

Ping/Post usage over time with a daily usage and cost breakdown

Ready to get started?

See how the Voice Marketing Cloud can improve your marketing and the customer experience — or reach out and a specialist will get back to you.